Making ESG Count in Reputation Management
It might seem an oxymoron that the world’s most admired company can have an image problem. But the backlash that hit Apple in 2010 after a spate of worker suicides at its outsourced assembly plant in Shenzhen, underscored that reputation is now much more than just great products and profits. Ethical behaviour increasingly matters, especially when millions of consumers on social media are ready to … Continue reading Making ESG Count in Reputation Management
