Building a financial services brand has never been easier…or has it?

In the past two years, the number of organisations offering direct-to-consumer financial services has boomed. The Retail Distribution Review (RDR) introduced in January 2013 has accelerated the trend for DIY investing as many middle-income investors have found themselves becoming ‘advice orphans’. This coupled with increasing consumer focus on the costs of financial advice and fees has helped further drive demand for direct propositions, many of … Continue reading Building a financial services brand has never been easier…or has it?