Duke Kunshan University appoints Newgate Communications

Duke Kunshan University appoints Newgate Communications to launch its under-graduate programme targeting UK and European students.

New under-graduate courses aim to develop ‘globally-focused’ graduates who are able to excel in the jobs of tomorrow, in a world of shifting political landscapes and influenced increasingly by AI, robotics and quantum computing.

Duke Kunshan University, a leading Sino-foreign university jointly set up by Duke University in the U.S. and Wuhan University in China, has appointed Newgate Communications to manage UK and European communications around the launch of its first under-graduate programme.

The university is targeting students in the UK and Europe with a syllabus that has been designed to educate students to respond to the challenges of new technologies such as AI, robotics and quantum computing, creating globally-minded citizens who are able to meet the needs of the jobs of the future.

Given current debate around the cost of UK university education and the value that education then delivers to students in a competitive, global workplace, Duke Kunshan will offer a very different opportunity to its peers which includes:

  • Global-approach: Students spend two semesters studying at Duke University in Durham, US, and the rest of their time at Duke Kunshan outside Shanghai (studying and living in the world’s two largest economies)
  • Classes conducted in four, seven week modules to respond to the compressed learning style of Millennials
  • Liberal arts education: Students have a broad academic education and choose their Major subject at the end of year two
  • Low student to faculty ratio (11:1)
  • On graduating students are awarded two degrees (one from Duke University, the other from Duke Kunshan) and join Duke’s 170,000 strong Alumni network
  • All classes are conducted in English with all international students learning Mandarin (for a minimum of two years within the four-year under-graduate programme)
  • All students create a signature project that highlights their core learning from Duke Kunshan (it can be a film, community project, a thesis, policy recommendation etc) that sits over and above their degree
  • Duke Kunshan will build on Duke’s reputation for research and will focus on research into data science, environment, global health, Chinese studies and science and technology policy and innovation

Denis Simon, executive vice chancellor of Duke Kunshan University stated: “Today, China is the world’s second-biggest economy. In times gone by, many families would send their children to be educated in America or Europe, believing that the world’s best universities could only be found in those countries.

“That has changed as students and their families look at how University education prepares students for life after graduation. Creating a global viewpoint and understanding and the ability to work and interact internationally is critical and we are witnessing more and more students from the UK, Europe, US, Canada, Japan and other countries applying to study at Duke Kunshan University. As China’s international influence expands, we believe that talented students from around the world will begin to converge here, helping to achieve our goal of an internationally integrated university.”

At launch, the undergraduate programme aims to recruit 175 from Chinese mainland, 50 students from the UK, Europe, US, Canada, Asia and the rest of the world. The application process closes on 3 January for the first undergraduate programme, starting in August 2018.

Students at Duke Kunshan University also get the opportunity to observe scientific research taking place, and participate in the projects of professors and researchers.  Multiple international research centres that the University has established will be open to undergraduates, including research centres dedicated to Applied Science and Engineering, Global Health, Environmental Research, Computer Imaging (Computer Laboratory) and Data Science.

International students from outside of Chinese mainland are required to submit either their SAT or ACT test scores. All enrolled students are automatically entered into consideration for scholarship. Those who apply for bursaries to aid with their studies should fill in the “Bursary application form” and return it simultaneously with their university application documents.

Duke University is the only top-10 university in the United States to establish a joint venture university in China that awards bachelor’s degrees.

Applications for the new under-graduate courses are now open through the Common Application system with applications closing on 3rd January, 2018: http://www.commonapp.org/school/duke-kunshan-university

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