Newgate Communications has been recognised for its work in support of the high-profile acquisition of Imagination Technologies by Canyon Bridge at the annual PRCA City and Financial Awards, capturing the coveted “Best M&A or Communications in Support of a Transaction” award at a black-tie event at Merchant Taylors’ Hall.
Newgate devised and delivered an integrated financial, corporate and public policy communications programme in support of the transaction that the PRCA award judges considered to be “very well thought out and strategic” with an account team led by Simon Gentry and Alistair Kellie.
A sensitive political and regulatory environment provided the backdrop to Canyon Bridge’s £550 million acquisition of Imagination Technologies. With the UK’s M&A landscape becoming increasingly politicised and public policy factors playing an ever more important part in M&A and cross-border transactions, Newgate took a proactive approach with policymakers, with careful consideration given to who to engage with, when to approach, and what to say.
“Our approach resulted in a successful bid and we’re incredibly proud of our contribution. The transaction was a major vote of confidence in the UK tech economy, and represented one of the largest investments in the UK post-EU referendum. We are delighted that this award recognises this strategic and integrated approach across financial and corporate communications and public affairs.”