We are delighted to announce the launch of Newgate Communications in Shanghai

In less than five years, Newgate Communications has established a global and regional public relations network that today rivals the traditional global players, whose market presence has dominated the Asia region for decades. The passion of Newgate’s leadership team and highly experienced professionals highlights a phenomenal growth story in terms of network expansion, high profile financial and corporate communications mandate wins, as well as staff growth and … Continue reading We are delighted to announce the launch of Newgate Communications in Shanghai

Understanding WeChat Business Marketing in China: Integration and Engagement

It is clear that Tencent’s multifunction WeChat app is an unmissable marketing tool, but businesses that believe they can use it in the same way as Facebook are missing out on its unique capabilities. Newgate’s Grace Zhang explains why an integrated approach to social media in China is a necessity for effective communications across multiple audiences. Backdrop to the WeChat boom: the mobilization of Chinese … Continue reading Understanding WeChat Business Marketing in China: Integration and Engagement