It is clear that Tencent’s multifunction WeChat app is an unmissable marketing tool, but businesses that believe they can use it in the same way as Facebook are missing out on its unique capabilities. Newgate’s Grace Zhang explains why an integrated approach to social media in China is a necessity for effective communications across multiple audiences. Backdrop to the WeChat boom: the mobilization of Chinese … Continue reading Understanding WeChat Business Marketing in China: Integration and Engagement
Newgate Communications has today announced that it has appointed Neil Kleiner as a Partner and as head of the company’s digital and social media offering in the UK. Neil will also work with fellow Porta-owned agency Publicasity, and will be based in London. Neil has been a leading expert in digital and social media communications for nearly 20 years, having been most recently head of … Continue reading Newgate announce the appointment of Neil Kleiner as Partner and Strategic Director of Digital
The blog below was written by Newgate’s Creative Director, Andrew Baiden. It was an old gag in a former agency that actually the most creative work could be done with clients who were not the best known consumer brands. The more boring a business, the greater the appetite for risk and making things happen. I’ve been doing the creative role here for a month or … Continue reading Can corporate be creative?
I’ve spent 20 years in journalism and PR and I feel like I’m learning more now than at any point. Why? Because the media as a channel is changing beyond recognition. We now spend as much time talking about Google, Buzzfeed and Facebook as we spend musing over pitching stories to the FT. We’re also trying to make ourselves heard in a world of data … Continue reading I don’t mind if a robot takes my job (as long as it doesn’t take my salary)
Only a complete Luddite would fail to realise that social media should now form an integral part of corporate communications. Print and online are almost seamlessly synchronised, offering sharable content that people can engage in. It offers a series of brand outlets where a company can enhance and complement its communications. The social media industry itself is booming, growing more established and finding ways to … Continue reading Beating the resistance to engage in social media
My brother sent me this article published in 1886 in the Pall Mall Gazette (a broadsheet and forerunner of the Evening Standard) bemoaning the quality of the more popular, and lurid tabloid, Police News. The root of the article was a reader’s poll in Pall Mall Gazette, voting Police News as “the worst newspaper in England”. Now, you have to respect the view of the … Continue reading Lurid content lessons from 1886