The article below, written by Newgate’s Steffan Williams, originally appeared in City A.M. on Wednesday 3rd January. Time for financial PR to up its game now Mifid II has arrived In the run up to the arrival of the second Markets in Financial Instruments Directive (Mifid II), much comment has been devoted to its impact on corporate broking. The regulation, which comes into force today, … Continue reading Mifid II – Newgate’s Steffan Williams in City A.M.
It is clear that Tencent’s multifunction WeChat app is an unmissable marketing tool, but businesses that believe they can use it in the same way as Facebook are missing out on its unique capabilities. Newgate’s Grace Zhang explains why an integrated approach to social media in China is a necessity for effective communications across multiple audiences. Backdrop to the WeChat boom: the mobilization of Chinese … Continue reading Understanding WeChat Business Marketing in China: Integration and Engagement
Newgate Communications has today announced that it has appointed Neil Kleiner as a Partner and as head of the company’s digital and social media offering in the UK. Neil will also work with fellow Porta-owned agency Publicasity, and will be based in London. Neil has been a leading expert in digital and social media communications for nearly 20 years, having been most recently head of … Continue reading Newgate announce the appointment of Neil Kleiner as Partner and Strategic Director of Digital