Our latest View from the Bridge saw three expert speakers sharing what they think is going to happen in 2018. Is it going to be, ‘the year of living dangerously,’ or is that too pessimistic? Gina Miller (transparency campaigner and thorn-in-the-side of the government on Brexit), Anne McElvoy (Senior Editor at the Economist) and George Buckley (Chief UK Economist at Nomura) took up the challenge. … Continue reading Event round-up: The View from the Bridge January 2018
PR is changing. Yet still nine out of ten of our clients would jump through hoops of fire to secure an interview with the Financial Times. However, Donald Trump isn’t one of our clients. Trump gave a long, detailed interview to the editor of the FT, Lionel Barber, and two of the paper’s senior reporters. It was revealing, newsworthy and, according to Barber when interviewed … Continue reading Trumped!
I’ve spent 20 years in journalism and PR and I feel like I’m learning more now than at any point. Why? Because the media as a channel is changing beyond recognition. We now spend as much time talking about Google, Buzzfeed and Facebook as we spend musing over pitching stories to the FT. We’re also trying to make ourselves heard in a world of data … Continue reading I don’t mind if a robot takes my job (as long as it doesn’t take my salary)
Earlier this week I joined a debate, hosted by Roxhill Media and Herbert Smith Freehills, on how the events of 2016 should inform how companies communicate in 2017. A strong panel of Iain Dey, business editor of the Sunday Times, Dan Roberts, who has the interesting role of Brexit editor at The Guardian, and Daniel Franklin, Executive Editor of The Economist, gave us a few … Continue reading Worried about Trump, Le Pen is worse
The article below, written by Newgate’s CEO Gavin Devine, originally appeared in The Huffington Post. Over the weekend my middle daughter had to write an essay on the most significant event of 2016. She quite wrongly rejected the idea that this was Hiddleswift; rather boringly she chose instead the election of Donald Trump. Her 13-year-old judgement on the new PEOTUS was as pithy as it was … Continue reading World Gone MAD: Why Politicians And The Media Are In Danger Of Killing Each Other Off
By Andras Juhasz Twitter played an important role in Donald Trump`s election campaign with his spontaneous, frank and occasionally over-the-top tweets that energised his followers and generated headlines in the US and beyond. Since election night, the President-elect`s Twitter account has also attracted a different kind of audience: diplomats all over the world have clicked the “follow” button in hope of getting clues to his … Continue reading @realDonaldTrump’s Twitter Diplomacy
The blog below, written by Newgate CEO Gavin Devine, was originally published on HuffPost Politics. And so another year ends and a new one begins. And the beginning of January has brought the usual crop of ‘forward looks’ for the year. So I thought I’d follow suit, although hopefully with a new twist: I am pretty much abandoning the predictions game. As the recent rash … Continue reading 2017: The Year Of… Who Knows?
In anticipation of the Chancellor’s Autumn Statement, Newgate has asked a panel of experts what they hope to hear from Philip Hammond. Andrew Lilico is Executive Director and Principal of Europe Economics Philip Hammond should be talking about the key issues; the deficit; infrastructure; housing; trade/tariffs; financial services; the CAP; and green policies more generally. On the deficit, my recommendation would be to abandon the … Continue reading Previewing the Autumn Statement with Andrew Lilico
The article below was written by John A. Quelch, Professor of Business Administration at Harvard Business School and is part of the Harvard Business School Working Knowledge. Donald Trump’s upset election win offers six lessons for marketers looking to beat the odds and overcome powerful competitors says John A. Quelch. Donald Trump’s victory may be a surprise—but not to astute marketers. Here are six important lessons from … Continue reading 6 Lessons from Donald Trump’s Winning Marketing Manual