Can corporate be creative?

The blog below was written by Newgate’s Creative Director, Andrew Baiden. It was an old gag in a former agency that actually the most creative work could be done with clients who were not the best known consumer brands.  The more boring a business, the greater the appetite for risk and making things happen. I’ve been doing the creative role here for a month or … Continue reading Can corporate be creative?

6 Lessons from Donald Trump’s Winning Marketing Manual

The article below was written by John A. Quelch, Professor of Business Administration at Harvard Business School and is part of the Harvard Business School Working Knowledge. Donald Trump’s upset election win offers six lessons for marketers looking to beat the odds and overcome powerful competitors says John A. Quelch. Donald Trump’s victory may be a surprise—but not to astute marketers. Here are six important lessons from … Continue reading 6 Lessons from Donald Trump’s Winning Marketing Manual