Our latest View from the Bridge saw three expert speakers sharing what they think is going to happen in 2018. Is it going to be, ‘the year of living dangerously,’ or is that too pessimistic? Gina Miller (transparency campaigner and thorn-in-the-side of the government on Brexit), Anne McElvoy (Senior Editor at the Economist) and George Buckley (Chief UK Economist at Nomura) took up the challenge. … Continue reading Event round-up: The View from the Bridge January 2018
PR is changing. Yet still nine out of ten of our clients would jump through hoops of fire to secure an interview with the Financial Times. However, Donald Trump isn’t one of our clients. Trump gave a long, detailed interview to the editor of the FT, Lionel Barber, and two of the paper’s senior reporters. It was revealing, newsworthy and, according to Barber when interviewed … Continue reading Trumped!
The blog below was written by Newgate’s Creative Director, Andrew Baiden. It was an old gag in a former agency that actually the most creative work could be done with clients who were not the best known consumer brands. The more boring a business, the greater the appetite for risk and making things happen. I’ve been doing the creative role here for a month or … Continue reading Can corporate be creative?
‘It was the moment that Trump became President’, so ran some of the commentary after the US President addressed Congress and paid tribute to Ryan Owens, the Navy Seal who died on a raid in Yeman. While Trump basked in the applause of Congress, Ryan’s widow, Carryn Owens, broke down and shared, on international media, the profound intimacy of deep grief. I don’t know how … Continue reading Is grief ever an appropriate communication tool?
When I started my career in public relations 20 years ago, ‘networking’ was a euphemism for long lunches and hazy evenings in hostelries around the City…with some passing similarities to the TV series Mad Men. How things have changed. This week I found myself cycling laps of the Olympic Velodrome with 14 business executives, entrepreneurs and assorted advisers as part of BDO Velo – an … Continue reading Active networking – is this the end of the long lunch?
The article below, written by Newgate’s CEO Gavin Devine, originally appeared in The Huffington Post. On a number of occasions in the past couple of years I have cited Taylor Swift as a living, breathing masterclass in how to use PR to build and sustain an enormous brand – and also how that brand-building exercise can head off track. As she seeks to return to the … Continue reading Dear John: How Taylor Swift’s PR Juggernaut Lost Its Way
In deciding to fine Merlin Entertainments £5m for the accident with its Smiler ride at Alton Towers, one of the factors the judge, Michael Chambers QC, took into account was a press release in which “human error” was cited as an issue for the crash. Instead, he said “catastrophic failure to assess risk and have a structured system of work” was to blame. It is … Continue reading The buck stops…
The article below, written by Newgate’s Chief Operating Officer, Stephen Byfield is taken from this month’s Housebuilder magazine. As the bucket and spade season approaches and you head to your holiday home, you may be interested to know that just one percent of English houses are second properties. Unfortunately for local residents, most of that one percent seem to choose St Ives as the location … Continue reading St Ives Reveals the British Malaise
The article below was written by Gavin Devine, Chief Operating Officer, Porta and Managing Partner, Newgate Communications and is taken from his regular blog on The Huffington Post. A few months back I wrote a blog suggesting that, for the sake of her brand, American pop superstar Taylor Swift should take a break from the limelight. A period of introspection followed by a triumphant return … Continue reading If This Was A Movie: What Hiddleswift Teaches Us About Comms Today