Mifid II – Newgate’s Steffan Williams in City A.M.

The article below, written by Newgate’s Steffan Williams, originally appeared in City A.M. on Wednesday 3rd January. Time for financial PR to up its game now Mifid II has arrived In the run up to the arrival of the second Markets in Financial Instruments Directive (Mifid II), much comment has been devoted to its impact on corporate broking. The regulation, which comes into force today, … Continue reading Mifid II – Newgate’s Steffan Williams in City A.M.

Understanding WeChat Business Marketing in China: Integration and Engagement

It is clear that Tencent’s multifunction WeChat app is an unmissable marketing tool, but businesses that believe they can use it in the same way as Facebook are missing out on its unique capabilities. Newgate’s Grace Zhang explains why an integrated approach to social media in China is a necessity for effective communications across multiple audiences. Backdrop to the WeChat boom: the mobilization of Chinese … Continue reading Understanding WeChat Business Marketing in China: Integration and Engagement

Newgate announce the appointment of Neil Kleiner as Partner and Strategic Director of Digital

Newgate Communications has today announced that it has appointed Neil Kleiner as a Partner and as head of the company’s digital and social media offering in the UK. Neil will also work with fellow Porta-owned agency Publicasity, and will be based in London. Neil has been a leading expert in digital and social media communications for nearly 20 years, having been most recently head of … Continue reading Newgate announce the appointment of Neil Kleiner as Partner and Strategic Director of Digital

Facebook Corbyn

If you have any spare time on your hands and fancy getting involved in an online row with someone then the best way to start the ball rolling is to criticise Jeremy Corbyn. It’s really easy – just go on to Facebook and say something mean or uncharitable about the current leader of the Labour Party and sooner rather than later someone will have a … Continue reading Facebook Corbyn

Dear John: How Taylor Swift’s PR Juggernaut Lost Its Way

The article below, written by Newgate’s CEO Gavin Devine, originally appeared in The Huffington Post. On a number of occasions in the past couple of years I have cited Taylor Swift as a living, breathing masterclass in how to use PR to build and sustain an enormous brand – and also how that brand-building exercise can head off track. As she seeks to return to the … Continue reading Dear John: How Taylor Swift’s PR Juggernaut Lost Its Way

World Gone MAD: Why Politicians And The Media Are In Danger Of Killing Each Other Off

The article below, written by Newgate’s CEO Gavin Devine, originally appeared in The Huffington Post. Over the weekend my middle daughter had to write an essay on the most significant event of 2016. She quite wrongly rejected the idea that this was Hiddleswift; rather boringly she chose instead the election of Donald Trump. Her 13-year-old judgement on the new PEOTUS was as pithy as it was … Continue reading World Gone MAD: Why Politicians And The Media Are In Danger Of Killing Each Other Off

@realDonaldTrump’s Twitter Diplomacy

By Andras Juhasz Twitter played an important role in Donald Trump`s election campaign with his spontaneous, frank and occasionally over-the-top tweets that energised his followers and generated headlines in the US and beyond. Since election night, the President-elect`s Twitter account has also attracted a different kind of audience: diplomats all over the world have clicked the “follow” button in hope of getting clues to his … Continue reading @realDonaldTrump’s Twitter Diplomacy

Comms: It’s all about who you know

Earlier this week, we hosted our inaugural Young Communication Professionals (YCP) networking event for the next generation of comms leaders. We had three fantastic young journalists as speakers: Amelia Abraham from Refinery29, Coral Williamson from Music Week and Josh Boswell from The Sunday Times. Each speaker gave a thought provoking and frank insight into the life of a journalist, but also into the working challenges … Continue reading Comms: It’s all about who you know

JOURNALISTS TURN A DEAF EAR TO SOCIAL MEDIA

Do you think journalists are interested in what you have to say on social media? I was quite surprised that only 3% of journalists writing ‘hard news’ think that social media has a fundamental impact to their work. Why is that? Believe it or not, journalists use social media mainly to publish and promote their own work. If you would like to grab their attention, … Continue reading JOURNALISTS TURN A DEAF EAR TO SOCIAL MEDIA

Businesses Beware: Don’t get caught by new Electoral Commission rules on ‘Non-Party Campaigning’

With less than six months to go to one of the most uncertain general elections in decades, there is much at stake for the UK economy and business landscape. Many businesses and organisations will, naturally, want to comment on what they view as the important political and public policy issues – whether they concern taxation, public spending, red tape, infrastructure investment, immigration, our relationship with … Continue reading Businesses Beware: Don’t get caught by new Electoral Commission rules on ‘Non-Party Campaigning’