PR is changing. Yet still nine out of ten of our clients would jump through hoops of fire to secure an interview with the Financial Times. However, Donald Trump isn’t one of our clients. Trump gave a long, detailed interview to the editor of the FT, Lionel Barber, and two of the paper’s senior reporters. It was revealing, newsworthy and, according to Barber when interviewed … Continue reading Trumped!
The article below, written by Newgate’s CEO Gavin Devine, originally appeared in The Huffington Post. Over the weekend my middle daughter had to write an essay on the most significant event of 2016. She quite wrongly rejected the idea that this was Hiddleswift; rather boringly she chose instead the election of Donald Trump. Her 13-year-old judgement on the new PEOTUS was as pithy as it was … Continue reading World Gone MAD: Why Politicians And The Media Are In Danger Of Killing Each Other Off
By Andras Juhasz Twitter played an important role in Donald Trump`s election campaign with his spontaneous, frank and occasionally over-the-top tweets that energised his followers and generated headlines in the US and beyond. Since election night, the President-elect`s Twitter account has also attracted a different kind of audience: diplomats all over the world have clicked the “follow” button in hope of getting clues to his … Continue reading @realDonaldTrump’s Twitter Diplomacy
The article below was written by John A. Quelch, Professor of Business Administration at Harvard Business School and is part of the Harvard Business School Working Knowledge. Donald Trump’s upset election win offers six lessons for marketers looking to beat the odds and overcome powerful competitors says John A. Quelch. Donald Trump’s victory may be a surprise—but not to astute marketers. Here are six important lessons from … Continue reading 6 Lessons from Donald Trump’s Winning Marketing Manual
So America has delivered the second political earthquake of the year after our own excitement at the end of June. As we survey the turmoil in the markets and pick through the wreckage left by political pundits and pollsters once again crashing and burning, are there any positives at all? Surprisingly enough, given my passionate wish for a Clinton victory (or at least for a Trump … Continue reading President Trump: Reasons to be cheerful, one two three