Understanding WeChat Business Marketing in China: Integration and Engagement

It is clear that Tencent’s multifunction WeChat app is an unmissable marketing tool, but businesses that believe they can use it in the same way as Facebook are missing out on its unique capabilities. Newgate’s Grace Zhang explains why an integrated approach to social media in China is a necessity for effective communications across multiple audiences. Backdrop to the WeChat boom: the mobilization of Chinese … Continue reading Understanding WeChat Business Marketing in China: Integration and Engagement